Industry News

How Small Businesses Use Social Media in 2018

Story By Michael Guta | Small Business Trends Seventy-one percent said they use social media, with 16 percent that are not currently using it but plan on doing so, and 13 percent said they don’t use it all. In addressing this very point, Herhold quotes Jeff Gibbard, chief social strategist at digital agency I’m From […]

5 Things NOT to Do With Your Generational Marketing

Story by Rieva Lesonsky | Small Business Trends Are you in tune with what different generations of shoppers want? Probably not: A recent survey reports marketers are often off base about what matters most to different generations. Multi-Generational Marketing Mistakes to Avoid Here are five things not to do when using generational marketing, and five […]

10 Social-Media Trends to Prepare for in 2018

Story By Deep Patel | Entrepreneur In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices. Next year, social media […]

10 Facebook Marketing Tips for 2018

Story By Justin Kerby | Social Media Today Facebook is evolving. What started out as a place to share cat photos has turned into a network of 1.79 billion active users. That’s billion, with a ‘B’. And for marketers, the platform has changed as much as it has for users. The platform has changed completely […]

19 Advertising Ideas for Small Businesses

Story By Susan Ward | The Balance Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise. This collection of small business advertising ideas presents both the tried and true and […]

6 Major Benefits of Social Media Marketing for Small Businesses

Story by Nancy R Jones | Social media marketing (SMM) is gaining popularity these days among small businesses because of its inexpensiveness and efficiency. Marketing on social media websites involves publishing content in social networking sites like Facebook, Twitter, etc. It is an efficient and cost-effective marketing method to promote small businesses. According to […]

25 Ways to Ask for a Referral Without Looking Desperate

Story By John Rampton | Entrepreneur Everyone agrees: referrals are the most effective, and cost-effective, way to generate new business, yet asking for referrals can feel awkward. You really could use some more clients but you don’t want to come across as desperate or pushy. Over the past year, I’ve been focusing my business on […]

Effective Gift Card Marketing Strategies

Story By Square If your business doesn’t already have gift cards in its arsenal, it’s time to get on that beat. Once you have your gift cards, you need to go full throttle on marketing them. Here are some effective ways to promote your gift cards this season: Put them everywhere. The easiest (and most […]

How to Create Effective Billboard Ads in Ten Steps

Story By Paul Suggett | The Balance Consumers are no longer looking at billboards in the same way they did twenty or thirty years ago. While they may still be considered a premium advertising space, consumers are engrossed in their smart phones, tablets, and gaming systems. Eyes are down, not up, for much of our […]

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