Industry News

Marketing Matters: Direct appeal

Story By Linda Riddle | The Barnstable Patriot Junk mail – the bane of our mailboxes: The unsolicited, uninvited, unwanted pitches and promises that usually travel a direct route from mailbox to trash bin. But sometimes the mail brings new and intriguing offers, reminding us that direct mail, a traditional marketing tool, can be a […]

Direct-Mail Marketing Isn’t Dead — It’s Immortal

Story By Bruce Swann | Adobe Digital Marketing Blog Some marketers consider direct mail a relic of the past. Advances in mobile technology, alongside digital-marketing strategies, mean we can reach customers anywhere across a variety of digital mediums in real time. With capabilities like that, why would you even consider boosting your direct-mailing efforts? Well, […]

Email marketing in the age of social media

Story By Scott Heimes | Marketing Land Which is better: email or social? Columnist Scott Heimes explains why it doesn’t have to be one or the other; your email marketing and social media efforts should go hand in hand. Social media has firmly cemented its place as a vital marketing tool and has evolved to […]

5 Ways to Market Your Business for the Holiday Season

Story By Katie Murray, Contributor and Moderator | U.S. Business Administration The holiday season is quickly approaching, and the time is now to make sure you get the most of your marketing efforts to help secure sales success in the coming months. Here are a few budget-friendly ideas to help get you started. Social Media […]

Shouldn’t We Be Using Meta Keywords?

Story By Nathaniel Tower | firstscribe Back in the good ol’ days of SEO, meta keywords were where it was at. You just shoved in every keyword you could ever imagine wanting to rank for, and then you sat back while the SEO magic happened. Well, in case you haven’t heard, meta keywords are long […]

Instagram makes ecommerce push with new shop tags in photos

Story By Natalie Gagliordi | New ‘shoppable’ photos will have a shopping tag next to items to identify the product as available for purchase. Over the last two years, platforms such as Twitter, Facebook, and Pinterest began developing some variation of the “buy button”, a tool that’s designed to encourage people to make in-the-moment […]

Pinterest Debuts Video Ads

Story By Kathleen Chaykowski | Forbes Pinterest, the digital catalogue of objects, how-to, recipe and article “pins,” is offering marketers video advertisements for the first time. The San Francisco, Calif.-based company said on Wednesday that advertisers in the U.S. and U.K. can now purchase video ads, called “promoted video,” which will mainly run in users’ […]

6 Ways Your Website Is Driving Visitors Away

Story by Maya Devassy | Business 2 Community Your website launched and has been up and running for a while now. When checking your website stats, you realize people leave your site just as quickly as they arrive. What’s the problem? Below are six rhyming reasons (to help serve your memory) why your website may […]

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