Industry News

25 Ways to Ask for a Referral Without Looking Desperate

Story By John Rampton | Entrepreneur Everyone agrees: referrals are the most effective, and cost-effective, way to generate new business, yet asking for referrals can feel awkward. You really could use some more clients but you don’t want to come across as desperate or pushy. Over the past year, I’ve been focusing my business on […]

Effective Gift Card Marketing Strategies

Story By Square If your business doesn’t already have gift cards in its arsenal, it’s time to get on that beat. Once you have your gift cards, you need to go full throttle on marketing them. Here are some effective ways to promote your gift cards this season: Put them everywhere. The easiest (and most […]

How to Create Effective Billboard Ads in Ten Steps

Story By Paul Suggett | The Balance Consumers are no longer looking at billboards in the same way they did twenty or thirty years ago. While they may still be considered a premium advertising space, consumers are engrossed in their smart phones, tablets, and gaming systems. Eyes are down, not up, for much of our […]

Paper coupons are cool again

Story By Sally Herships | Marketplace The mailbox has gotten to be a pretty lonely place. But a growing group of marketers is discovering that all that room means it’s a great spot to get consumers’ attention. After all, email can get labeled as spam. Online ads can get hit with blockers and marketers need […]

How Often Should You Send Marketing Emails?

Story By Renzo Costarella | There’s no magic number. Find your sweet spot. Timing is of huge importance when it comes to email marketing. With click-through rates (CTR) as low as 2 percent for some industries, one of the best ways to improve results is by scheduling your emails and knowing how often to […]

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