Story By Michael Bird | Social Media Today With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands. Like Facebook and Twitter, Instagram is also a leader when it comes to social media marketing, but with the added...
Story By Thomas J. Armitage | Social Media Today Social media has many benefits for a brand. Raising awareness, generating buzz around events or news, keeping your name or products top of mind, managing customer service, gathering consumer-generated content, market research, and the list goes on....
Story By Nathan Eddy | eWeek Location based advertising and marketing will thus represent around 7 percent of digital advertising, or 2 percent of the total global ad spend for all media, according to a Berg Insight report. The total value of the global real-time mobile location-based...
Story By Brian Horvath | Business 2 Community In the world of advertising and marketing, the clear goal is to create an image of your business with which people want to associate. Whether it comes in the form of traditional advertising or content marketing, your content...
It could be said that Yelp creates a problem for businesses and then offers to fix it — for a price. Story By David Lazarus | Los Angeles Times Business Among the frequently asked questions on Yelp's website, there's this: "Will Yelp remove or reorder bad reviews...
Story By Natalie Sisson | Social Media Today When people ask me which platforms they should be on, I have one answer for them that will solve all their problems: You want to be where your audience is. Plain and simple. Nothing more to it. Yet there’s this...
Story By Elizabeth Dwoskin | The Wall Street Journal - Digets Facebook in early spring will shut down a controversial ad feature that got the company in legal trouble over privacy, the social network said Thursday. In a message posted in the company’s forum for developers, the...
Story By Lisa Rein | The Washington Post Postage rates on first-class letters and most other mail will rise Monday by 3 cents to help the financially ailing U.S. Postal Service recoup millions of dollars it lost during the economic downturn. But the largest rate increase in...
Story By Neil Nisperos | Inland Valley Daily Bulletin RANCHO CUCAMONGA — The city plans to introduce a program it hopes will help market itself as a potential location for businesses. A key component of the Bring Your Business to Rancho Cucamonga program is the website byb2rc.com. There,...
Story By Kellan Howell and Phillip Swarts | The Washington Times Decision could reshape rules for online consumer reviews of products, businesses In a decision that could reshape the rules for online consumer reviews, a Virginia court has ruled that the popular website Yelp must turn over...